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- • Eye-Stopping Headlines
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If you want to get prospective customers excited about doing business with your company, creating eye-stopping, mind-grabbing headlines is a great way to do it! While the content of an advertisement is helpful for relaying information about your company's products or services, it's the headline that creates the initial relationship with the reader and entices them to read about what your company has to offer. Here are six types of headlines that will boost inquiries about your company:
1.) The problem/solution headline. Readers are looking for products and services that will make their lives easier. By writing a headline that poses a problem many readers may have and then offers the solution your company can provide, you have created a situation that will most likely encourage the reader to take a look at the remainder of your advertisement.
2.) The historical event headline. If there is something newsworthy about your product or service, things like it is the world-premiere, or a limited-time offer, it can prove to be an effective draw.
3.) The testimonial. Providing a testimony from a person that has used your product or service encourages prospective customers to think, "If it worked for him, it can work for me, too!"
4.) Product claims. Include statistics and percentages in your headline to increase a product's credibility. It is important to credit the source of the information you use because it gives your prospective customers peace of mind about using your product. Even if the source is not well-known by the public, it should be included.
5.) Outrageous statements. The purpose of writing a headline is to provoke curiosity in your readers - making an outrageous statement relating to your product or service will almost force your readers to see what you have to say.
6.) Questions. Posing a question to your readers allows them to take an active role in your advertisement. The key is asking a question that most people will feel compelled to answer because it is relevant to their lives. People will naturally want to know what their answer to the question has to do with your products or services, and will continue reading your ad to discover what your company can do for them.
Headlines are a key component to successful advertising. Creating intriguing headlines will revolutionize your advertising and will have a great affect on your company's success.
by Lois K. Geller
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.