The Wheels on the Bus

Sometimes metaphors can help us see things in a different light. Here’s a great example.

The next time you’re overwhelmed with distracting thoughts running through your head, picture yourself on a busy bus. You are the bus driver, and your passengers (or thoughts) are being critical, abusive, intrusive, shouting directions, and chattering nonsense.

It’s tough to stay focused on the road while listening to the passengers as they shout and chatter noisily. It may be time to tune some of the distractions out by moving your best passengers to the front of the bus.

Here’s the way I see it: Focus on the outcome, not the obstacle. If your print marketing materials need a refresh, our team is here to help make the transition smooth and exciting. And remember, other printers may be nearby, but nobody comes close.

Here are a few creative ways to promote your business for free online and offline.

• Optimize your Google My Business profile. Write a detailed company description, including business hours, location, and contact information. Upload new photos frequently, collect and respond to reviews, set up customer messaging, and answer questions.


• Post frequently on social media. Increase your followers by promoting your social accounts on your website, business cards, email signature, newsletters, statements, customer receipts, and more.


• Offer webinars and how-to videos to educate your audience, answer questions, and provide demonstrations of your products.


• Ask customers to write a review for your business, which will also boost your credibility and make your business more visible. Review sites may depend on your industry. Examples include: Google, Amazon, Facebook, Yelp, and BBB (Better Business Bureau).


• Become active in online groups and user communities by offering industry-related knowledge and tips. Becoming a trusted contributor is a great way to get potential leads noticing your business.


• Write handwritten, personalized thank you notes, which can help boost your brand loyalty and repeat sales.

If you’d like help promoting your business in print, look no further! Our creative team is full of cost-effective ideas to make your business shine!

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Here are a few ideas to remind your customers that you are open for business and are taking precautions to serve them during these trying times:

• “We miss you” direct mail postcards are a great way to welcome your customers back, share your business hours, and promote upcoming sales.


• Flexible “we care” promotions remind your customers that you are looking out for their best interests. Some examples include options for delayed payment, curbside pickup, exclusive discounts, and free shipping promotions.


• Custom posters and signs can be used to post updated business hours, mask requirements, seating limits, social distancing reminders, and more.


• Newsletter are a fun way to stay in touch and share updates about your company, introduce new employees or staff, and promote your products.


• Custom stickers grab attention and can be designed to encourage your audience to follow you on social media for updates and announcements.

Our experienced team is full of creative ideas to help promote your business in print. Give us a call today!

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Regardless of whether your print piece has a bleed (text or images that extend to the edge of a finished page), safety margins are very important to ensure your text stays within the printed area.

Safety margins are guides that should be located at least 1/8″ inside the cut line, depending on the size of the final design. If text goes beyond your safety margins, it can fall outside the mechanical tolerances of paper-cutting equipment and may get cut off inadvertently.

Safety margins can help your design look more professional and help prevent images and text from falling off the page.

While we recommend a minimum of 1/8” safety margin, the amount of margin is a personal choice and may be dictated by the type of print product and size of the final design.

If you have questions about creating production-ready artwork, give us a call anytime. Our printing experts are eager to save you time and money in the printing process.

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