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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to delmarvaprinting.com.

DELMARVA PRINTING PRESENTS
JUN
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Delmarva Printing
The Way I See It
 

No matter how your day is going, there is always something to be thankful for. May you face today and every day with an attitude of gratitude.

Be thankful that you don’t already have everything you desire. If you did, what would there be to look forward to?
Be thankful when you don’t know something; it allows you to learn.
Be thankful for the difficult times. During those times, you grow.
Be thankful for your limitations because they give you opportunities for improvement.
Be thankful for each new challenge because it builds strength and character.
Be thankful for your mistakes. They will teach you valuable lessons.
Be thankful when you’re tired and weary because it means you’ve made a difference.

Here’s the way I see it: Being happy doesn’t mean you have it all. It simply means you are thankful for all you have.

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Idea
Idea of the Week
Make Your Brand Impossible to Resist with Fascination
THE SEVEN LANGUAGES OF FASCINATION

Are you captivating your audience with your marketing?

The art of fascination will draw in your prospects and customers and get them intensely focused on you. But how do you fascinate your audience? You use one of these seven languages of fascination.

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1. Innovation

Innovation is the language of creativity.

When you create something new, you challenge assumptions and help people think in new ways. Think outside the box and be bold!

2. Relationship

Relationship marketing draws us in, helping us become emotionally connected to the brand and to something bigger than ourselves.

Think “expressive, optimistic, sensory, warm, and social” in your marketing.

3. Power

Market with authority and confidence.

When your brand uses the Power language, it is “assertive, goal-oriented, decisive, purposeful and opinionated.” Think competitively and have strong beliefs that tote your product above the others.

4. Prestige

Prestige is the language of excellence, exclusivity, achievement, and value.

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Prestige is when your brand communicates being “better” rather than just good. People want to wear your logo on their shirts or purses. They want others to see their car, shirt, device, etc., and think highly of them because of it.

5. Trust

Trust touts stability and is about building a strong business name everyone recognizes.

Trust is the store that you know you can trust to match prices or let you return something without a headache. Think “stable, dependable, familiar, comforting, and predictable.”

6. Mystique

Mystique is the language of listening.

This brand knows “when to talk and when to be quiet.” It provokes questions and is somewhat mysterious. Companies reveal information a little at a time rather than all at once.

Mystique brands are “observant, calculated, private, curiosity provoking, and substantive.” You only hear from these brands in a calculated way to spark interest.

7. Alert

Alert is the language of details.

These brands create a sense of urgency, forcing consumers
to act. If you use the Alert language, you don’t just use details, “you revel in them.” Typically, this type of advertising uses the “unless you act now...” method. It prompts action because people are afraid to wait.

No matter what language your company uses, these different languages of fascination will help your company expand how you reach your customers. How do you want to be perceived? Once you know that, you can choose which language style to use.

See more great ideas like this!
Click here to visit the Delmarva Printing - Ideas Collection.
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MARKETING
Marketing Tip
Creative Ways to Repurpose Videos
GET ADDITIONAL VALUE FROM YOUR ORIGINAL VIDEOS

Repurposing video content can be a great way to get additional value from your original videos and save time and money. Here are a few creative ways to repurpose your marketing videos:

  • Transcribe video content into a blog post. Blog posts packed with relevant keywords boost your SEO and help drive organic traffic to your website.

  • Create teasers for social media by cutting down relevant parts of your video into small trailers.

  • Capture sections of your video as animated graphics and GIFs, which can be a great way to add movement to your website or other messages.

  • Consider turning your video into a podcast, releasing only the audio portion.

  • Cut portions of webinars or how-to video tutorials into shorter, helpful clips and add them to your website's help center or resources section.

Video content is not the only type that can be repurposed. If you'd like creative ideas for gaining additional value from print marketing campaigns, give us a call today!

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Uncommon Product
Event Stickers
CREATE A BUZZ AROUND UPCOMING EVENTS

Custom event stickers are a great way to generate excitement and create a buzz for your event. When distributed in advance, they can also double as a unique save-the-date that provides recipients with a reminder. You can hand out event stickers in person, include them with purchases, and stick them on envelopes, packages, and other mailings.

Event stickers can promote any type of event, such as fundraisers, grand openings, campaign launches, customer appreciation events, weddings, and other exciting celebrations. When given out during events, they are a fun and affordable way to offer a memorable keepsake.

Event stickers can be printed in any size or shape and are available on a roll or cut to size. Let us know if you’d like help creating the perfect sticker for your upcoming event. We look forward to hearing from you!

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Tech Tip
Downloading Vector Files from Canva
SAVE CANVA FILES AS VECTOR

Did you know you can save a Canva design as a vector file? It's an excellent option for maintaining quality while resizing your artwork. Here are two different ways to download your Canva design as vector files.

Downloading your design as an SVG file. This option, available with a Pro account, ensures a high-resolution file with a transparent background. In Canva, click on Share > Download > SVG. Once downloaded, open the SVG file in Adobe Illustrator to manipulate elements such as resizing, color changes, and repositioning.

Downloading your design as a PDF. The second option does not require a Pro account. However, please note that the PDF will not have a transparent background. In Canva, click Share > Download > PDF. Do not click Flatten PDF. Open the PDF in Adobe Illustrator, Select All, and go to Object > Clipping Mask > Release. You may need to repeat this step if all of your design elements are not editable the first time.

If you have questions about file types when preparing your print documents, our team is ready to help! Email or call us anytime.

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Fun@Work

Spotlight Recipe

Alan Tudyk's Lemon Cake

Did You Know?

Unveiling the Hypnagogic Jerk

Printing Quiz

If your printer mentions the term justify, they mean...

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