What Would You Do?

I read a story about a famous tightrope walker named Charles Blondin and thought you’d enjoy it.

In 1859, Blondin became the first man to walk on a tightrope across Niagara Falls. More than 25,000 people gathered to watch him and cheered loudly with excitement as he safely reached the Canadian side.

In the days that followed, he walked across the tightrope on stilts and even took a chair and stove, sat down midway, cooked an omelet, and ate it. He also pushed a wheelbarrow across and asked the crowd if they thought he could push a man across sitting in a wheelbarrow. The crowd roared in approval. But when he asked if anyone would get in his wheelbarrow, the crowd got quiet, and he had no takers.

Here’s the way I see it: It’s one thing to believe something is possible, but it’s another thing to put all your trust in someone else. When it comes to printing, you can trust us for quality printing you can look back on and enjoy years later.

Direct mail offers an engaging customer experience and is the preferred advertising method for many consumers. But how do you get your message into the hands of your ideal prospects?

Here are a few strategies to consider when building your direct mail address list:

• Exchange customer and prospect databases with non-competitive industry partners and create co-branded direct mail campaigns as an introduction.


• Request recipient addresses when offering content marketing, such as when downloading white papers, case studies, blogs, and informational newsletters that offer industry resources and helpful tips.


• Create an enticing giveaway or drawing, gathering addresses during signups.


• Request addresses when offering exclusive discounts or coupons, which is a win-win for customers and businesses.


• Gather addresses from public trade directories, association directories, chamber of commerce directories, and news articles and stories about people and businesses in your target community.


• Consider purchasing attendee lists from trade shows in your vertical market, as well as subscriber lists from trade magazines and specialty magazines.

If you’d like direct mail campaign ideas that can help ensure your business is noticed and remembered, our creative team would love to help. Stop by or send us an email today!

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Branding your products doesn’t have to be complicated or expensive. Here are a few ways to add a creative touch to your packaging:

• Hang tags can be a great way to differentiate products and increase perceived value. As the name suggests, hang tags are essentially a custom printed tag that hangs off of a product. While hang tags are typically associated with clothing retailers, they are great for any type of product or packaging.


• Custom printed bag toppers are ideal for loose items or multiple pieces and feature a custom printed fold-over header card attached to a polybag using staples, tape, or glue. Bag toppers can be printed on both sides and include a hole for hanging and easy display.


• Product labels and stickers can be stuck to just about anything, including packaging, shipping boxes, etc.


• Packaging sleeves (or belly bands) can be wrapped around a box, book, or directly around a product, improving shelf appeal with branding and product identification.

If you’d like other creative ideas to ensure your products are noticed and recognized, give us a call today! We look forward to the opportunity to help your business succeed.

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Here’s a quick tip for businesses who gather leads and attendee information at tradeshows and other events.

Rather than having attendees fill out paper registrations that you will later have to type and enter into your database, you may want to consider using online forms to gather sign-up information. This is a great time-saving tip for contests, tradeshow sign-ups, surveys, etc.

First, create an online form. Popular form choices include Google Forms or Microsoft Forms in Microsoft Teams. Then choose where to save responses (such as an online spreadsheet).

An easy way to share your form with your audience is via a QR code. Copy the form URL and paste it into a free QR code generator (such as www.qr-code-generator.com). Download the QR code and add it to a flyer or sign you can display at your booth, event handouts, and more. Attendees can quickly scan the code with their phones and fill out your form online in seconds.

If you’d like tips for your next printing project, we’d love to help! Check out our website or give us a call today.

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