Always Believe In Yourself

I came across this quote recently, and it got me thinking.“A bird sitting on a tree is never afraid of the branch breaking because her trust is not on the branch, but on its own wings. Always believe in yourself.”

Now think about yourself… do you trust your own wings? Or are you hoping the branch won’t break?

Here’s the way I see it: Theodore Roosevelt once said it best, “Believe you can, and you’re halfway there.”

Similar to Snapchat, Facebook, and Instagram, LinkedIn Stories enable members and organizations to share images and short videos of their everyday professional moments that last for 24 hours. Sharing Stories is a fun and easy way to share your experiences and insights and build meaningful relationships with your professional community.

Here are a few ways to use LinkedIn Stories to boost your brand and increase interactions with your audience:

• Educate your audience with useful tips, tricks, and information from white papers or industry reports you’ve published.


• Offer unique behind-the-scenes glimpses or “day in the life” content that builds interest in your brand.


• Give a digital shout-out to partnering businesses, sponsors, or customers to show your appreciation.


• Use interactive elements, such as stickers, @mentions, and questions of the day to engage your audience.


• Offer product exclusives or a sneak peek of new products.


• Put the spotlight on your team by celebrating employee milestones and introducing employees.


• Highlight your customers with customer success stories, quotes, and testimonials.

If you’re looking for creative ways to promote your business in print, we’d love to help! Give us a call or stop by today!

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Colossal postcards are a great way to make a powerful statement about your company and ensure that your mailing gets noticed. As the name suggests, colossal postcards are large and demand attention in a stack of mail, making them an excellent tool for your next direct mail campaign.

A colossal 6” x 11” postcard is the largest postcard you can mail at the standard letter postage rate. Because it is oversized, it requires the same postage as a letter.

Colossal postcards can be used to make big announcements, introduce new products, or provide highlights about your products or services. Here are a few more ideas when creating a successful oversized brochure:

• Consider including a tear-away portion, such as your business card, coupons, sample vouchers, etc.


• Use the large space to reveal a new product lineup or offer a product spotlight on a best-selling item.


• Convert your monthly newsletter into a colossal postcard. Make the overall design look like a newsletter, using short headlines with brief stories in news format.


• Highlight happy customers that are using your product with either testimonial stories or brief customer quotes.


• Include your contact information, website, and call to action on both sides.

Stop by today if you’d like help creating a colossal postcard that can do the selling for you. Our creative team will help you with postage rules and regulations.

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When you are adding images to your website, should you use JPG or PNG images for photographs? The popular answer is JPG images.

Here’s why:
JPG (or JPEG) is a lossy compressed file format that creates the smallest file size possible while keeping image quality as high as possible. In a JPG, the compression groups together multiple similar pixels and kind of blurs the lines. This works well for photographs but looks poor for logos, line graphics, and screenshots, which are better saved as PNG files.

If you compare a JPG and PNG image side by side, you may not be able to see the difference (which is simply image compression). JPG images are compressed, creating a smaller file size and allowing them to download on a website much faster. Fast loading images are important for creating an optimal user experience. Choosing the right image format will help your site look better and load faster.

You may also consider WebP file format, which provides superior lossless and lossy compression for images on the web. Using WebP, webmasters and web developers can create smaller, richer images that make websites faster. While Webp is well supported in web browsers, it is not as common in image editing programs, such as Photoshop. However, the WebPShop plugin can be downloaded as a workaround.

Another helpful option to ensure optimal file sizes is using website plugins to automatically compress images you upload to your site while retaining high image quality.

If you’d like helpful tips on your next printing project, we’re here to help! Remember, other printers may be nearby, but nobody comes close.

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