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DELMARVA PRINTING PRESENTS
MAY
3
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Delmarva Printing
The Way I See It
 

What Would You Do?

I read a story about a famous tightrope walker named Charles Blondin and thought you’d enjoy it.

In 1859, Blondin became the first man to walk on a tightrope across Niagara Falls. More than 25,000 people gathered to watch him and cheered loudly with excitement as he safely reached the Canadian side.

In the days that followed, he walked across the tightrope on stilts and even took a chair and stove, sat down midway, cooked an omelet, and ate it. He also pushed a wheelbarrow across and asked the crowd if they thought he could push a man across sitting in a wheelbarrow. The crowd roared in approval. But when he asked if anyone would get in his wheelbarrow, the crowd got quiet, and he had no takers.

Here’s the way I see it: It’s one thing to believe something is possible, but it’s another thing to put all your trust in someone else. When it comes to printing, you can trust us for quality printing you can look back on and enjoy years later.

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Idea
Idea of the Week
Connect With the Right People: Use the Right List

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You have the perfect idea, the perfect execution, and the perfect printing. Now it’s time to send out your direct mail marketing campaign.

What makes the difference is the list of recipients.

There are several different types of lists that your business can use to get the results needed. Consider the following.

Finding Your Perfect Mailing List Option

House List

A House List reflects the database of an organization.

It includes current customers, former customers, as well as prospects. Each business or organization builds this list to fit its own marketing criteria, and it requires constant updating to keep it relevant.

Response List

This list comprises of people with identifiable product interest and a proven willingness to buy, subscribe, join, contribute, inquire, or otherwise respond to specific offers.

These types of lists are popular due to the ability to pick people who have similar interests and where certain behaviors are apparent. The philosophy is that since these individuals have responded to other similar offers, they will probably respond positively to yours.

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Buyer List

A Buyer List will include people who have purchased something because of an infomercial, a direct mail offer, a catalog, a print ad, or a website.

Attendee/Membership/Seminar List

This is a popular list which contains the names of individuals who attended a conference, trade show or other event that is similar to yours.

These are valuable lists because those people tend to spend a lot of money on things that matter to them. They are inquisitive and want to learn more.

Subscription Lists

Subscription Lists capture the names of people who have subscribed to newsletters and publications. These lists are helpful if you offer more information on what their interests are.

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Donor Lists

These lists contain names of people who have donated to a cause. So, if your business or organization requires donors, this list would be helpful.

And the Lists Go On!

There are “Credit Card Holder Lists,” “Merged Database Lists,” “Compiled Lists” and more.

The important message is that there are lists to help you make the kind of impact you want. The better your list of recipients, the more successful your direct mail campaign will be!

See more great ideas like this!
Click here to visit the Delmarva Printing - Ideas Collection.
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MARKETING
Marketing Tip
Building Your Direct Mail List
GET YOUR MESSAGE IN THEIR HAND

Direct mail offers an engaging customer experience and is the preferred advertising method for many consumers. But how do you get your message into the hands of your ideal prospects?

Here are a few strategies to consider when building your direct mail address list:

  • Exchange customer and prospect databases with non-competitive industry partners and create co-branded direct mail campaigns as an introduction.

  • Request recipient addresses when offering content marketing, such as when downloading white papers, case studies, blogs, and informational newsletters that offer industry resources and helpful tips.

  • Create an enticing giveaway or drawing, gathering addresses during signups.

  • Request addresses when offering exclusive discounts or coupons, which is a win-win for customers and businesses.

  • Gather addresses from public trade directories, association directories, chamber of commerce directories, and news articles and stories about people and businesses in your target community.

  • Consider purchasing attendee lists from trade shows in your vertical market, as well as subscriber lists from trade magazines and specialty magazines.

If you’d like direct mail campaign ideas that can help ensure your business is noticed and remembered, our creative team would love to help. Stop by or send us an email today!

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PRODUCT
Uncommon Product
Retail Packaging
ADD A CREATIVE TOUCH TO YOUR PACKAGING

Branding your products doesn’t have to be complicated or expensive. Here are a few ways to add a creative touch to your packaging:

  • Hang tags can be a great way to differentiate products and increase perceived value. As the name suggests, hang tags are essentially a custom printed tag that hangs off of a product. While hang tags are typically associated with clothing retailers, they are great for any type of product or packaging.

  • Custom printed bag toppers are ideal for loose items or multiple pieces and feature a custom printed fold-over header card attached to a polybag using staples, tape, or glue. Bag toppers can be printed on both sides and include a hole for hanging and easy display.

  • Product labels and stickers can be stuck to just about anything, including packaging, shipping boxes, etc.

  • Packaging sleeves (or belly bands) can be wrapped around a box, book, or directly around a product, improving shelf appeal with branding and product identification.

If you’d like other creative ideas to ensure your products are noticed and recognized, give us a call today! We look forward to the opportunity to help your business succeed.

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TECH
Tech Tip
Digital Signups
A GREAT TIME-SAVING TIP

Here’s a quick tip for businesses who gather leads and attendee information at tradeshows and other events.

Rather than having attendees fill out paper registrations that you will later have to type and enter into your database, you may want to consider using online forms to gather sign-up information. This is a great time-saving tip for contests, tradeshow sign-ups, surveys, etc.

First, create an online form. Popular form choices include Google Forms or Microsoft Forms in Microsoft Teams. Then choose where to save responses (such as an online spreadsheet).

An easy way to share your form with your audience is via a QR code. Copy the form URL and paste it into a free QR code generator (such as www.qr-code-generator.com). Download the QR code and add it to a flyer or sign you can display at your booth, event handouts, and more. Attendees can quickly scan the code with their phones and fill out your form online in seconds.

If you’d like tips for your next printing project, we’d love to help! Check out our website or give us a call today.

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Fun
Fun@Work

Spotlight Recipe

Shhhhh! This Honey Garlic Salmon recipe might have Emily Blunt risking speaking up.

Did You Know?

Everyone knows that bananas are yellow, but did you know that ripe bananas glow bright blue under UV lights...

Printing Quiz

If your printer mentions a quote, what they really mean is:

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